My Process
My Process
Caution… text heavy.
When it comes to acting, the key to a great performance isn't just learning the lines and looking good - it's discovering the story beneath the lines; understanding the characters’ motivations; carrying the audience on an emotional journey. That’s the approach I bring to designing products. It’s not just about aesthetics, it’s about uncovering what users need, why they need it, and how to bring that to them in the most meaningful way.
Depending on the needs of the project, I follow a process that’s structured yet flexible:
When it comes to acting, the key to a great performance isn't just learning the lines and looking good - it's discovering the story beneath the lines; understanding the characters’ motivations; carrying the audience on an emotional journey. That’s the approach I bring to designing products. It’s not just about aesthetics, it’s about uncovering what users need, why they need it, and how to bring that to them in the most meaningful way.
Depending on the needs of the project, I follow a process that’s structured yet flexible:
Immerse
Immerse
I deep dive into research. I listen, observe, and ask the right questions to understand context and challenges. This is where my natural curiosity comes most in handy.
I deep dive into research. I listen, observe, and ask the right questions to understand context and challenges. This is where my natural curiosity comes most in handy.
Emerge
Emerge
With insights in hand, I surface with key themes and directions and distill them into clear opportunities. This is where I begin to shape the user narrative and establish the "why" of every design decision.
With insights in hand, I surface with key themes and directions and distill them into clear opportunities. This is where I begin to shape the user narrative and establish the "why" of every design decision.
Construct
Construct
Here’s where the real creativity comes in. I sketch, prototype, and test ideas, treating each iteration like a rehearsal for the final performance - effective solutions and sharp designs.
Here’s where the real creativity comes in. I sketch, prototype, and test ideas, treating each iteration like a rehearsal for the final performance - effective solutions and sharp designs.
Deliver
Deliver
I delivered a polished, functional solution that resonates with users, delivers on your business goals and ensures your vision is brought tangibly to life.
I delivered a polished, functional solution that resonates with users, delivers on your business goals and ensures your vision is brought tangibly to life.
My process is human-centred. I draw on my acting experience to connect with users and stakeholders alike to create solutions that truly resonate. My designs make the complex simple, the mundane delightful, and the everyday meaningful.
My process is human-centred. I draw on my acting experience to connect with users and stakeholders alike to create solutions that truly resonate. My designs make the complex simple, the mundane delightful, and the everyday meaningful.
Contact
Contact
If you're looking for a designer who can bring products to life through human-focused, story-driven design, please don't hesitate to get in touch.
If you're looking for a designer who can bring products to life through human-focused, story-driven design, please don't hesitate to get in touch.
LUKAS WHITING 2024
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