Lukas Whiting, Sydney-based Product Designer.
Lukas Whiting, Sydney-based Product Designer.
Lukas Whiting, Sydney-based Product Designer.
Lukas Whiting, Sydney-based Product Designer.
Telling stories through design, backed by 10+ years as a professional actor.
Telling stories through design, backed by 10+ years as a professional actor.
Telling stories through design, backed by 10+ years as a professional actor.
Telling stories through design, backed by 10+ years as a professional actor.
01 Featured Work
01 Featured Work
I specialise in complex, workflow-heavy SaaS environments and helping startups go from concept to launch-ready MVPs.
I specialise in complex, workflow-heavy SaaS environments and helping startups go from concept to launch-ready MVPs.
Smarter Drafter Pro
NEW
SAAS
B2B
2025
Smarter Drafter Pro
NEW
Read this to see how I restructured a fragmented legal-tech data model into a clear, scalable system law firms can trust.
Smarter Drafter Pro
NEW
2025
Read this to see how I restructured a fragmented legal-tech data model into a clear, scalable system law firms can trust.
Smarter Drafter Pro
NEW
SAAS
B2B
2025
Lodgicl
MOBILE B2B
MVP
2024
Lodgicl
2024
Read this to see how I approached a rapid prototyping project for a startup.
Lodgicl
2024
Read this to see how I helped an insur-tech startup secure significant venture capital funding in a rapid prototyping project.
Lodgicl
MOBILE B2B
MVP
2024
Whistle Clean Australia
WEBSITE
REDESIGN
2024
Whistle Clean
2024
Read this to see how I used storytelling to boost engagement and search enging rankings for a commercial cleaning company.
Whistle Clean
2024
Read this to see how I used storytelling to boost engagement and search enging rankings for a commercial cleaning company.
Whistle Clean Australia
WEBSITE
REDESIGN
2024
Unified
MOBILE B2C
END-TO-END
2024
Unified
2024
Read this for the best example of my end-to-end process, relieving pressures and reducing burden for time-poor actors.
Unified
2024
Read this for my ideal end-to-end mobile design process, creating a digital solution for time-poor actors.
Unified
MOBILE B2C
END-TO-END
2024
RoundTable
B2B SAAS
MVP
2025
RoundTable
2025
Read this to see how I designed an MVP web platform for an early-stage startup, enabling creator and fan interactions via web-based virtual 'roundtabling'.
RoundTable
2025
Read this to see how I designed an MVP web platform for an early-stage startup, enabling creator and fan interactions via web-based virtual 'roundtabling'.
RoundTable
B2B SAAS
MVP
2025
02 About Me
02 About Me
Hey, I'm Lukas.
I'm a Product Designer who specialises in workflow-heavy, high-accuracy and heavily regulated industries.
I've designed data sharing models, AI logic builders and the end-to-end UX that support some pretty innovative products.
Having spent 10+ years as a professional actor, I work with empathy, a collaborative instinct and the ability to translate messy human behaviour into clean, meaningful product experiences.
(Not to mention I'm a natural when it comes to getting the most out of users and aligning those tricky stakeholders on touch-and-go ideas.)
I’m drawn to experiences that are well thought out, products that make the complex simple, and to teams who care about building things that genuinely help people work and live better.
Hey, I'm Lukas.
I'm a Product Designer who specialises in workflow-heavy, high-accuracy and heavily regulated industries.
I've designed data sharing models, AI logic builders and the end-to-end UX that support some pretty innovative products.
Having spent 10+ years as a professional actor, I work with empathy, a collaborative instinct and the ability to translate messy human behaviour into clean, meaningful product experiences.
(Not to mention I'm a natural when it comes to getting the most out of users and aligning those tricky stakeholders on touch-and-go ideas.)
I’m drawn to experiences that are well thought out, products that make the complex simple, and to teams who care about building things that genuinely help people work and live better.
03 Testimonials
03 Kind Words
Kind words from some companies I've worked with.
Kind words from some companies I've worked with.
Tenzin Lama
Smarter Drafter Pro
"Lukas is not just a designer who executes requirements; he is a strategic design partner in the truest sense. Lukas understood the stage of our company and balanced user needs with business goals flawlessly. He didn't just advocate for the user; he advocated for the success of the product. I was consistently impressed by how quickly he mastered our technical domain, which allowed him to challenge requirements and propose solutions that were actually feasible. Lukas combines the empathy of a researcher, the visual talent of a designer, and the logical mindset of a PM/Engineer. He is a low-ego, high-impact design partner…. If you have the chance to hire him, do it."
Ronan Mason
RoundTable
"Lukas was super impressive… he demonstrated remarkable insight and creativity that significantly elevated our product. His ability to anticipate user experience challenges, propose innovative solutions, and remain flexible throughout the process was impressive. He brought fresh perspectives we hadn't considered and presented ideas with both confidence and openness… I'd both work with Lukas again, and recommend him highly."
Matthew Mulrine
Leading Insight
"I was impressed with the capability, energy and professionalism of the team. They provided high-quality deliverables which will be very useful for enhancing the website and better positioning our brand in the market. Given the quality of the work, I have asked them to further support our brand positioning and website enhancement work… [and] would definitely recommend them to anyone looking to undertake evidence-based improvements."
Ian Tulloch
Lodgicl
"Lukas was fantastic… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. His knack for coming up with smart solutions and refining ideas made the whole process much easier than it could have been. Lukas shared his ideas with confidence and clarity while always being open to feedback. His work has been a huge part of how we communicate our vision in these early stages. We’re excited to keep working with him and couldn’t recommend him more highly!"
Ian Tan
Whistle Clean Australia
"Lukas led the design team with creativity and precision. His attention to detail and user-centric approach ensured our designs met the highest standards, establishing a cohesive and visually appealing design language. His combination of creativity, leadership, and technical expertise make him an asset to any team."
Ronan Mason
RoundTable
"Lukas was super impressive… he demonstrated remarkable insight and creativity that significantly elevated our product. His ability to anticipate user experience challenges, propose innovative solutions, and remain flexible throughout the process was impressive. He brought fresh perspectives we hadn't considered and presented ideas with both confidence and openness… I'd both work with Lukas again, and recommend him highly."
Ian Tulloch
Lodgicl
"Lukas was fantastic… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. His knack for coming up with smart solutions and refining ideas made the whole process much easier than it could have been. Lukas shared his ideas with confidence and clarity while always being open to feedback. His work has been a huge part of how we communicate our vision in these early stages. We’re excited to keep working with him and couldn’t recommend him more highly!"
Ian Tan
Whistle Clean Australia
"Lukas led the design team with creativity and precision. His attention to detail and user-centric approach ensured our designs met the highest standards, establishing a cohesive and visually appealing design language. His combination of creativity, leadership, and technical expertise make him an asset to any team."
Tenzin Lama
Smarter Drafter Pro
"Lukas is not just a designer who executes requirements; he is a strategic design partner in the truest sense. Lukas understood the stage of our company and balanced user needs with business goals flawlessly. He didn't just advocate for the user; he advocated for the success of the product. I was consistently impressed by how quickly he mastered our technical domain, which allowed him to challenge requirements and propose solutions that were actually feasible. Lukas combines the empathy of a researcher, the visual talent of a designer, and the logical mindset of a PM/Engineer. He is a low-ego, high-impact design partner…. If you have the chance to hire him, do it."
Matthew Mulrine
Leading Insight
"I was impressed with the capability, energy and professionalism of the team. They provided high-quality deliverables which will be very useful for enhancing the website and better positioning our brand in the market. Given the quality of the work, I have asked them to further support our brand positioning and website enhancement work… [and] would definitely recommend them to anyone looking to undertake evidence-based improvements."
Ronan Mason
RoundTable
"Lukas demonstrated remarkable insight and creativity that significantly elevated our product. His ability to anticipate user experience challenges, propose innovative solutions, and remain flexible throughout the process was impressive. He brought fresh perspectives we hadn't considered and presented ideas with both confidence and openness."
Ian Tulloch
Lodgicl
"Lukas was fantastic… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. His knack for coming up with smart solutions and refining ideas made the whole process much easier than it could have been. His work has been a huge part of how we communicate our vision in these early stages. We’re excited to keep working with him and couldn’t recommend him more highly!"
Ivan Tan
Whistle Clean
"Lukas led the design team with creativity and precision. His attention to detail and user-centric approach ensured our designs met the highest standards, establishing a cohesive and visually appealing design language. His combination of creativity, leadership, and technical expertise makes him an asset to any team."
Tenzin lama
Smarter Drafter Pro
"Lukas is not just a designer who executes requirements; he is a strategic design partner in the truest sense. Lukas understood the stage of our company and balanced user needs with business goals flawlessly. He didn't just advocate for the user; he advocated for the success of the product. Lukas combines the empathy of a researcher, the visual talent of a designer, and the logical mindset of a PM/Engineer. He is a low-ego, high-impact design partner…. If you have the chance to hire him, do it."
Matthew Mulrine
Leading Insight
"I was impressed with the capability, energy and professionalism of the team. Given the quality of the work, I have asked them to further support our brand positioning and website enhancement work… [and] would definitely recommend them to anyone looking to undertake evidence-based improvements."
Ronan Mason
RoundTable
"Lukas demonstrated remarkable insight and creativity that significantly elevated our product. His ability to anticipate user experience challenges, propose innovative solutions, and remain flexible throughout the process was impressive. He brought fresh perspectives we hadn't considered and presented ideas with both confidence and openness."
Ian Tulloch
Lodgicl
"Lukas was fantastic… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. His knack for coming up with smart solutions and refining ideas made the whole process much easier than it could have been. His work has been a huge part of how we communicate our vision in these early stages. We’re excited to keep working with him and couldn’t recommend him more highly!"
Ivan Tan
Whistle Clean
"Lukas led the design team with creativity and precision. His attention to detail and user-centric approach ensured our designs met the highest standards, establishing a cohesive and visually appealing design language. His combination of creativity, leadership, and technical expertise makes him an asset to any team."
Tenzin lama
Smarter Drafter Pro
"Lukas is not just a designer who executes requirements; he is a strategic design partner in the truest sense. Lukas understood the stage of our company and balanced user needs with business goals flawlessly. He didn't just advocate for the user; he advocated for the success of the product. Lukas combines the empathy of a researcher, the visual talent of a designer, and the logical mindset of a PM/Engineer. He is a low-ego, high-impact design partner…. If you have the chance to hire him, do it."
Matthew Mulrine
Leading Insight
"I was impressed with the capability, energy and professionalism of the team. Given the quality of the work, I have asked them to further support our brand positioning and website enhancement work… [and] would definitely recommend them to anyone looking to undertake evidence-based improvements."
04 Contact
04 Contact
Whether you're rebuilding foundational systems or moving fast toward an MVP launch, I’d love to help.
Whether you're rebuilding foundational systems or moving fast toward an MVP launch, I’d love to help.
LUKAS WHITING 2024
LUKAS WHITING 2026
LUKAS WHITING 2026
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