RoundTable
RoundTable
Designing a polished MVP for exclusive creator–fan video roundtables, from concept to MVP in 4 weeks.
Designing a polished MVP for exclusive creator–fan video roundtables, from concept to MVP in 4 weeks.
Year
Year
2025
2025
platform
platform
B2C Saas
B2C Saas
Roles
Roles
End-to-end product design
UX/ui design
product
management
Project goals
Elevating creator-led experiences
Elevating creator-led experiences
RoundTable had 2 core goals:
Update their existing platform, making it attractive to creators/creatives
Make event creation frictionless. AKA completable in under 3 minutes.
My role as Product Design was to refine the conceptual product into an MVP for market launch.
RoundTable had 2 core goals:
Update their existing platform, making it attractive to creators/creatives
Make event creation frictionless. AKA completable in under 3 minutes.
My role as Product Design was to refine the conceptual product into an MVP for market launch.
Constraints
Constraints
Fast, focused, frictionless
Fast, focused, frictionless
There were 3 core constraints on this project:
Under 3 minute event creation: Scannability, familiarity and speed.
MVP scope – Deciding what to launch with vs what to defer.
Creators' low tolerance for friction and high expectations for aesthetics – The app had to win over creators used to stunning venues and arena tours, who have little interest in another app trying to get between them and their fans.
There were 3 core constraints on this project:
Under 3 minute event creation: Scannability, familiarity and speed.
MVP scope – Deciding what to launch with vs what to defer.
Creators' low tolerance for friction and high expectations for aesthetics – The app had to win over creators used to stunning venues and arena tours, who have little interest in another app trying to get between them and their fans.
My Approach
My Approach
Magic and suspense in the digital space
Magic and suspense in the digital space
My approach was to design a platform could recreate the experience — the magic and suspense — of a real, in-person event. This would ensure familiarity, and reduce the roadblocks (technologic and otherwise) that existed in attracting creative users and their fans.
My approach was to design a platform could recreate the experience — the magic and suspense — of a real, in-person event. This would ensure familiarity, and reduce the roadblocks (technologic and otherwise) that existed in attracting creative users and their fans.
the process 01
the process 01
Sub-3-minute event creation
Sub-3-minute event creation
For event creation, I implemented a chunked approach of progressive disclosure, breaking the journey into smaller, digestible steps, optimising for scannability and clarity.
Designing with mobile in mind from the start, meant that once ready the designs could be easily transposed to smaller screens.
For event creation, I implemented a chunked approach of progressive disclosure, breaking the journey into smaller, digestible steps, optimising for scannability and clarity.
Designing with mobile in mind from the start, meant that once ready the designs could be easily transposed to smaller screens.
Before: Event creation
During: Ideative sketches for the new IA
During: Ideative sketches for the new IA
After: The updated event creation flow
After: Mobile
the process 02
the process 02
Recreating the real world experience
Recreating the real world experience
I designed the Scheduled page to look and function like a gig poster wall, displaying upcoming events in a similar way fans see them on the street, browse a venue’s lineup or check a ticket wallet.
I designed the Scheduled page to look and function like a gig poster wall, displaying upcoming events in a similar way fans see them on the street, browse a venue’s lineup or check a ticket wallet.
Fans and creators had distinct but parallel experiences, replicating the settings of a live performance:
Fans entered a Lobby, as they would if they were waiting for a show to start.
Creators entered a Greenroom, reflecting the real-world backstage experience and appealing to the exclusivity of their experience.
I argued for a change to dark interfaces for the Lobby/Greenroom and Live Stream pages. Just as theatre lights dim when a show starts, the dark UI focused attention on the interplay between fan and creator, reinforcing an event-like atmosphere that additionally eased eye strain for long sessions.
Fans and creators had distinct but parallel experiences, replicating the settings of a live performance:
Fans entered a Lobby, as they would if they were waiting for a show to start.
Creators entered a Greenroom, reflecting the real-world backstage experience and appealing to the exclusivity of their experience.
I argued for a change to dark interfaces for the Lobby/Greenroom and Live Stream pages. Just as theatre lights dim when a show starts, the dark UI focused attention on the interplay between fan and creator, reinforcing an event-like atmosphere that additionally eased eye strain for long sessions.
Before: The lobby
Before: The lobby
Wireframes (low & mid)
Wireframes (low & mid)
After
After
outcomes
Speed meets sophistication
Speed meets sophistication
Streamlined event creation to sub-3-minutes, enabling creators to launch virtual events as quickly as posting on social media
Shipped a focused MVP that prioritised core creator needs over feature bloat, setting the foundation for sustainable growth
Designed an experience that felt like an enabler, not a barrier - keeping technology invisible so creators could focus on connection
Other Work
Other Work
LUKAS WHITING 2024
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LUKAS WHITING 2024
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