Lodgicl
Lodgicl
A hi-fidelity mobile prototype delivered in 2.5 weeks that helped secure significant pre-seed funding for a legaltech startup.
A hi-fidelity mobile prototype delivered in 2.5 weeks that helped secure significant pre-seed funding for a legaltech startup.
Year
Year
2024
2024
platform
platform
native mobile b2b
native mobile b2b
my roles
my roles
ideation
user flow
sketches, wireframes, mid fids
high fidelity prototype
design system
UX/ui design
product
management
The problem
Insurance: An antiquated industry
Insurance: An antiquated industry
Repairmen and builders working as damage assessors for insurance companies rely on outdated, manual processes to evaluate damage, compile reports, and communicate findings to insurers.
This leads to a cascade of inefficiencies: repetitive data entry, error-prone reports, frequent back and forths, and wasted time across the board.
Repairmen and builders working as damage assessors for insurance companies rely on outdated, manual processes to evaluate damage, compile reports, and communicate findings to insurers.
This leads to a cascade of inefficiencies: repetitive data entry, error-prone reports, frequent back and forths, and wasted time across the board.
Project goals
Project goals
A revolution of the assessment process
A revolution of the assessment process
The founders’ concept was for a mobile app that allowed assessors to complete their damage assessments on-site, receiving policy recommendations in real time.
The project goals? A design could demonstrate to stakeholders:
Faster assessment completion time
Improved reporting accuracy
Lower communication overheads and increased transparency
The founders’ concept was for a mobile app that allowed assessors to complete their damage assessments on-site, receiving policy recommendations in real time.
The project goals? A design could demonstrate to stakeholders:
Faster assessment completion time
Improved reporting accuracy
Lower communication overheads and increased transparency
my Role
my Role
Designing the face of the revolution
Designing the face of the revolution
My task was to translate the client’s concept into a high-fidelity, interactive native mobile prototype for funding pitches and user testing.
I designed the end-to-end workflows that accommodated first-time assessors and experts, not just meeting their on site processes but transforming them.
My task was to translate the client’s concept into a high-fidelity, interactive native mobile prototype for funding pitches and user testing.
I designed the end-to-end workflows that accommodated first-time assessors and experts, not just meeting their on site processes but transforming them.
"Lukas quickly got to grips with the details of our product and delivered a design that exceeded our expectations.
His knack for coming up with smart solutions and refining ideas [made] his work a huge part of how we communicate our vision in these early stages... We couldn't recommend him more highly"
"Lukas quickly got to grips with the details of our product and delivered a design that exceeded our expectations.
His knack for coming up with smart solutions and refining ideas [has meant that] his work has been a huge part of how we communicate our vision in these early stages... We couldn't recommend him more highly"
"Lukas quickly got to grips with the details of our product and delivered a design that exceeded our expectations. His knack for coming up with smart solutions and refining ideas [has meant that] his work has been a huge part of how we communicate our vision in these early stages...
We couldn't recommend him more highly"
"Lukas quickly got to grips with the details of our product and delivered a design that exceeded our expectations.
His knack for coming up with smart solutions and refining ideas [has meant that] his work has been a huge part of how we communicate our vision in these early stages... We couldn't recommend him more highly"
Ian Tulloch
Ian Tulloch
Lodgicl CEO and Co-Founder
Lodgicl CEO and Co-Founder
constraints
Working at startup speed
Working at startup speed
A 2.5 week sprint meant meant designing lean and fast:
I leveraged the founders' expertise as a proxy for assessor insights - the client had deep domain knowledge and regular contact with assessors.
I started with rough concepts and a basic user story, then rapidly iterated toward a polished, functional prototype.
A 2.5 week sprint meant meant designing lean and fast:
I leveraged the founders' expertise as a proxy for assessor insights - the client had deep domain knowledge and regular contact with assessors.
I started with rough concepts and a basic user story, then rapidly iterated toward a polished, functional prototype.
the process 01
the process 01
Understanding and defining the user flow
Understanding and defining the user flow
Via an early whiteboarding session with the client, I mapped out the ideal end-to-end user flow and the more narrow main 'Form' flow to ensure the app catered to assessors' real world needs.
I was able to identify assumed bottlenecks and inefficiencies in the existing workflow that could be validated and improved upon through design. I also uncovered some less obvious functionalities early, such as the need for assessors to move non-linearly between several competing Forms.
Via an early whiteboarding session with the client, I mapped out the ideal end-to-end user flow and the more narrow main 'Form' flow to ensure the app catered to assessors' real world needs.
I was able to identify assumed bottlenecks and inefficiencies in the existing workflow that could be validated and improved upon through design. I also uncovered some less obvious functionalities early, such as the need for assessors to move non-linearly between several competing Forms.
End-to-End Flow
End-to-End Flow
End-to-End Flow
Main Form Flow
(Simplified)
Main Form Flow
(Simplified)
Main Form Flow
(Simplified)
the process 02
the process 02
Iterating in real time
Iterating in real time
With V1 of the user flows established, I wireframed the Damage Assessment Form flow, engaging the client early to align my direction with assessors needs.
While I moved to mid-fidelity, the client was testing earlier screens with assessors. This feedback loop allowed me to pivot quickly. Designing multiple options for several screens and flows allowed the client to A/B test on the go, allowing us to move fast and validate the structure and IA before progressing.
With V1 of the user flows established, I wireframed the Damage Assessment Form flow, engaging the client early to align my direction with assessors needs.
While I moved to mid-fidelity, the client was testing earlier screens with assessors. This feedback loop allowed me to pivot quickly. Designing multiple options for several screens and flows allowed the client to A/B test on the go, allowing us to move fast and validate the structure and IA before progressing.
Grab and drag to view
Grab and drag to view
the process 03
the process 03
A future-proofed design system
A future-proofed design system
Given the 2.5 week sprint, I prioritised building out a design system early on, ensuring I could keep consistency across the app while maintaining flexibility in responding to client and user feedback.
I adopted an Atomic Design methodology, creating small components first that could scale and combine into larger components as the app grew or evolved. When a last-minute branding overhaul required significant changes to the entire product, the design system made it a breeze to incorporate the changes without sacrificing time or quality.
Given the 2.5 week sprint, I prioritised building out a design system early on, ensuring I could keep consistency across the app while maintaining flexibility in responding to client and user feedback.
I adopted an Atomic Design methodology, creating small components first that could scale and combine into larger components as the app grew or evolved. When a last-minute branding overhaul required significant changes to the entire product, the design system made it a breeze to incorporate the changes without sacrificing time or quality.
the prototype 01
the prototype 01
Multi-step forms to ensure accurate data capture
Multi-step forms to ensure accurate data capture
I broke the traditionally complex damage assessment form into bite-sized steps — one data point per screen, with clear progress indicators to maintain orientation.
This transformed a text-heavy slog into a guided experience that reduced cognitive load, improved accuracy, and minimised drop-off.
I broke the traditionally complex damage assessment form into bite-sized steps — one data point per screen, with clear progress indicators to maintain orientation.
This transformed a text-heavy slog into a guided experience that reduced cognitive load, improved accuracy, and minimised drop-off.
the prototype
the prototype
Flexibility for seasoned assessors
Flexibility for seasoned assessors
New users needed guidance. Experienced assessors needed speed.
I designed duplication functionality that let seasoned users clone previous entries as templates — skipping repetitive input and increasing productivity on high-volume jobs.
New users needed guidance. Experienced assessors needed speed.
I designed duplication functionality that let seasoned users clone previous entries as templates — skipping repetitive input and increasing productivity on high-volume jobs.
outcomes
VC funding and user praise
VC funding and user praise
The prototype secured significant venture capital funding for the startup.
Assessors praised the design for modernising a severely outdated process and intuitively addressing real workflow pain points, estimating it would speed up their assessment times by up to 50%.
The prototype secured significant venture capital funding for the startup.
Assessors praised the design for modernising a severely outdated process and intuitively addressing real workflow pain points, estimating it would speed up their assessment times by up to 50%.
"Lukas was fantastic… [He] shared his ideas with confidence and clarity while always being open to feedback. We’re excited to keep working with him and couldn’t recommend him more highly."
"Lukas was fantastic to work with… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. Lukas shared his ideas with confidence and clarity while always being open to feedback. We’re excited to keep working with him and couldn’t recommend him more highly!"
"Lukas was fantastic to work with… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. Lukas shared his ideas with confidence and clarity while always being open to feedback. We’re excited to keep working with him and couldn’t recommend him more highly!"
"Lukas was fantastic to work with… He quickly got to grips with the details of our product and delivered a design that exceeded our expectations. Lukas shared his ideas with confidence and clarity while always being open to feedback. We’re excited to keep working with him and couldn’t recommend him more highly!"
Ian Tulloch
Ian Tulloch
Lodgicl CEO and Co-Founder
Lodgicl CEO and Co-Founder
Other Work
Other Work
LUKAS WHITING 2024
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LUKAS WHITING 2024
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